Effective advertising is incomplete without a great landing page. A landing page is a page on your website that an online visitor lands on after clicking an ad or marketing campaign. But knowing what works and what doesn’t across companies, across industries, and across platforms is difficult. How do you know where to start?
Although options for the information, the design, and the call to action (CTA) you offer will always differ depending on your goal, there are some musts when it comes to creating your next landing page you should always keep in mind.
A Catchy Headline
The headline is where everything begins - interest, attention, and understanding. It’s what compels a visitor to stay and learn more about what you’re offering or not. As much as you want to attract your visitor with a catchy headline, make sure your headline matches your message.
Keep It Simple
Simple is best! Remember, not all your visitors will be incredibly knowledgable about your service or product. And many will want explanations in simple layman’s terms. Keep the message brief, simple, and straight to the point. Less is more and under-sharing is better than oversharing - it creates interest.
Use Visuals [images or videos]
Visual content is an essential component of landing pages that work. In fact, studies have shown that people react more to visuals. This means that visitors will be affected by the images on your landing page immediately. So twink that page up!
Show People Social Proof
One of the best ways to generate trust, and to get people on board with you, is through the use of customer testimonials. This is, convincing visitors to the value of your products and services, by showing them other people’s experience with your products and services.
Mind The Fold
The fold is the point beyond which the visitor must scroll down to see what’s on your landing page. Reasons why you should keep all important parts of your products and services above the fold so that the visitor can see what’s important before they leave.
A high converting landing page is a place where all your efforts come to fruition. This is the place where customers click, people buy, and you earn revenue.
So don’t mess it up!