Good UX is good for business

In the world of business today, the thinking has gone from just making sales to more about customer experience. Today, user experience (UX) is one of the trendiest topics in the industry. If you are not in the design industry, you may not be familiar with the importance of User Experience and how it can impact your business.

User experience (UX) refers to the overall satisfaction a user has while interacting with a website or an application, in terms of their enjoyment or the ease of use. As a business owner or a creator, these are the major reasons why you should consider User Experience (UX);

  • Good UX lowers business costs.
    When a product delivers a good user experience, less money is spent advertising, training and providing support to customers.

  • Good UX design increases sales
    When a website or app delivers a good user experience, customers are more likely to complete a purchase.

  • Good UX design increases user engagement
    A catchy headline or a great graphic may attract users to any platform, but then it’s up to the user experience to keep them engaged.

  • Good UX design increases customer loyalty
    A good user experience increases customers’ willingness to pay, increases their likelihood to recommend a product and reduces their likeliness to switch brands.

  • Good UX design stimulates word-of-mouth
    People make an impression of your product within the first few seconds of using it, and if they love it, they will preach about it.

Design-oriented companies like Apple, Nike, and Google puts a high emphasis on strategy, research, prototyping, feedback, aesthetics in order to consistently deliver great user experience for their product. So, how do they manage to do that? In the long term, the secret sauce which makes a product successful is when the entire company focuses on user experience.